Peran persepsi harga, kualitas produk, promosi dan lokasi terhadap kepuasan konsumen pada swalayan di Kota Depok

The availability of products with the category daily necessities at supermarkets can help community and loyal customers to fulfill their needs. What's more, provide a comfortable, clean shopping place accompanied by air conditioning. Supermarket is retail business that sells variety necessities. Therefore, actors need understand who consumers are, so various sold in supermarket are right on target. This research was conducted find out how influence price perception, product quality, promotion location consumer satisfaction. questionnaire instrument used collect data Likert scale measurements, 120 respondents, namely respondents had shopped Depok city minimum age limit 18 years. method analysis multiple linear regression. results obtained from this study variables partially simultaneously affect customer satisfaction, variable has most satisfaction variable.